Jordan gets Boost in new ad campaign

Jordan gets Boost in new ad campaign

15 September 2021

BALLYNAHINCH woman Jordan Patterson is one of a number of inspiring individuals who features heavily in Boost drink’s current ‘Choose Now’ campaign.

The initiative by the leading soft drinks company is aimed at motivating and encouraging people to make every day count and earlier this year, Boost carried out a province-wide search to find inspiring individuals who would become its Boost Society and shine a light on the Choose Now ethos of encouraging people to live life to the full and pursuing their dreams, despite what life throws at them.

The search unearthed eight amazing people — including 24 year-old Jordan – who have overcome many obstacles to keep on reaching for the stars. 

And the Ballynahinch woman is one of the so-called “fantastic four” members who have given an even deeper dive into their lives and how they carry the Choose Now attitude through life. 

The initiative is aimed at motivating and encouraging people to make every day count, live life to its full potential and fulfil their dreams, explained Lucy Manby, Boost Drinks brands manager.

“Following a social media search looking for members of the Boost Society, it’s fair to say that we have been blown away by the response,” she continued.

The company said the search unearthed “eight amazing people” who have become familiar faces on Boost Drinks social media channels as well as at numerous Boost events with a the fantastic four members of the Society have given an even deeper dive into their lives and how they carry the Choose Now attitude through life.  

Ballynahinch’s Jordan works full-time as an environmental officer for the Belfast Health Trust and is also juggling a Masters, volunteering and also loves surfing. 

“I was introduced to surfing when I lived in Australia,” said Jordan. 

“I instantly fell in love with it and when I returned to Northern Ireland, I realised that Portrush was an excellent place to ride some waves – it’s now my favourite place in the country to surf. 

“In fact, I love it so much, that I volunteer for the Wave Project in Portrush during the summer which uses surfing to help young people improve their emotional and physical wellbeing.”